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Monday, May 6, 2013

As many cell phones as people?

Not quite, but almost.  According to Internet World Statistics There are now over 6.8 billion cellular subscribers and a world population of 7.1 billion people.  The number of cellular subscribers has grown from 2,205 million in 2005 to the current 6,835 million in 2013.  Mobile Internet is a driving force behind this growth both in personal usage and business.

The bottom line is that people want whatever it is they want and they want it now.  Your business must have a superb web presence, be search engine friendly, and above all be smart phone friendly.  If you do not make a good presentation on an iPhone or Android you will lose customers to a competitor who will.

Your customers must be able to first and foremost find you instantly when they are sitting in their car looking for your products.  When they do find you, they will leave your web site in a heart beat if it is not easily readable and easy to navigate on their phone.  Today, the impress you make on a customer's smart phone will be a lasting one.  If they don't like what they see on their phone, they will not come back via another device.

An additional significance of the growth in smart phone population is the need for extended availability.  You never know when a customer may wish to reach out and find your web site or communicate with someone on your staff.  Do you provide web based chat facilities with customer service reps?  Is this covered 24 hours a day?

Are your products attractive to foreign customers?  Can you handle foreign business?  Just a few quick thoughts on this startling new report.

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